Stories: the difference between experience and memory

This is a very interesting discourse by Daniel Kahneman at the TED 2010 on the difference between experience and memory. I found it on the David Snowdon’s blog on the Cognitive Edge

This difference is something that is very important to acknowledge in the process of evaluation and it has tremendous implications. To what extent can we base claims and concerns on memories? How does it compare with the actual experience? Indeed, really food for thought!